For example, if an agent has a client that loses $5000 in one week, there are two very different scenarios: if he is using a PPH company, all he will have to pay is the small service fee; alternatively, if he is using the revenue-splitting method, he is required to pay $2500 of his winnings to the other party. So, even when he wins, he is really losing half of his earnings. The reason credit shops that practice revenue-splitting are so against it is that if their agents use a PPH service, they will not be able to get that $2500 of winnings.

The only time the revenue-split model can be appropriate is if the agent is in the practice of taking action more than he can really afford. In this case, although the agent has to fork over half of the money if his client loses his bet, he is also insured for half of the bet if the client wins.

So, if the agent is a real risk-taker, a credit shop might seem like the better choice. However, it is simple foolishness to book more than you can afford to pay. It can often end up in your favor, but eventually this method will stop working, and you will owe a lot of people a lot of money that you simply can’t pay.

With the Price Per Head market growing so quickly, it may be hard to decide which company to use. Some important things to look at when deciding on a pay per head company include: the number of years it has been in business, the licensing and legality of its location, its reputation, the offerings and services it provides, and its security of the information you provide.

When a company has a check mark beside each of those requirements, you can trust that they will provide you with a great way to maximize your earning potential. As an agent, using a Pay Per Head service will ensure that you make as much money as you possibly can.